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Article: Will NIO Survive Long Enough To Reap China’s Electric Car Rewards?

Electric Charge, Road Sign, Sign, Hybrid, Automobile

This article was originally published on SUPChina.com and the original article can be found by clicking the link below. FAO Global’s Brandon Hughes analyzes the impact of NIO and it’s viability in the current economic climate and electric vehicle market in China.

” The Chinese electric vehicle (EV) market potential is enormous. But NIO — one of its leading players — is in crisis mode. A little more than a year after the company’s initial public offering (IPO), it is running out of cash. Its stock plummeted to an all-time low of $1.19 on October 2, 2019. Despite a slight jump in share price after positive third- and fourth-quarter sales, and unverified reports of the company getting a billion-dollar round of funding, NIO is still burning through money and facing an uncertain future — in late 2019, hundreds of workers were laid off amid various cost-cutting measures. “……..


About the Author

Brandon Hughes is a U.S. Businessman and CEO/Founder of FAO Global (www.FAOGlobal.com) specializing in cross-border ventures facilitating business ventures between the U.S. and the Asia-Pacific. He has more than a decade of experience working on international projects and has spent 5 years in Asia working in private, public, and non-profit roles. He speaks Mandarin Chinese and was one of the first U.S. graduates of China’s Elite Tsinghua University for a Masters in International Relations/Political Science pilot program. He has a B.S. in International Business and is completing an Global MBA through Columbia University, London Business School, and Hong Kong University.


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Brandon Hughes is the founder and chief executive officer of market intelligence and strategy consulting firm FAO Global.